Долгожданная альтернатива QR-кодам

The technology lets you click on an image without zooming in on a code or logo first. After clicking, you’re directed to a range of options, including an Amazon link, a YouTube video and a website; it also lets you tweet or share the information on Facebook. That’s a big improvement from QR Codes, which send you to one dedicated site. You can also lose the ugly, increasingly anachronistic code itself.

The video below shows Clickable Paper in action:


Ricoh isn’t the only company working on a QR alternative. Most notably, Google Goggles lets your smartphone read and translate images into promotional materials. Some marketers have moved in this direction, too, including HTC, Buick and Delta Airlines.

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